Resume

KRIZANIC_JaclynDownload Resume Here

JACLYN KRIZANIC

Digital Designer & Content Creator

Contact

krizanicjaclyn@gmail.com

Education

B.A. in professional writing & minor in graphic design, Michigan State University

GPA: 3.93

Graduated with Honors

Skills

  • Social media strategy and content planning tools | Later, Sprout, Emplifi
  • Adobe Creative Suite | Photoshop, Premier Pro, Illustrator, InDesign
  • Canva
  • Web content development
  • Copy editing
  • Developmental editing
  • Website & content management
  • Layout design | social media, magazine, website
  • Photo editing | Procreate, Adobe
  • Social media analytics | SEO
  • Video editing | Long and short form Adobe Premier Pro expert
  • Website Development | HTML, CSS, accessibility, design

Viral Moments

  • TikTok received over 1.5 million views, 500 comments, 228 thousand likes, and 900 followers in under two weeks
  • TikTok with 152.3 thousand views, 80 comments, 9,774 likes, and 50 followers gained in under two weeks

Experience

Social Media Freelancer & Video Editor: Management, strategy and digital content focus

FREELANCE | working with clients JULY 2021- PRESENT

  • Develop social media strategy based upon clients needs for organic or paid outreach
  • Video editing with social-friendly focus | both long and short form content
  • Schedule out social media posts and manage content calendar using management tools
  • Create monthly metrics decks to showcase areas of improvement or needing assistance for better targeting future content
  • Organically grow clients social presence from ground up with continual growth | ex. current artist client with over 780 subscribers on YouTube with a total watch time of 2.3K hours and over 580K channel views
  • Write scripts for videos and voice overs

Social Media Designer

AMERICAN CANCER SOCIETY | AUG 2022 – PRESENT

  • Develop audience first media across all national brand social media platforms
  • Photo and video editing for social content using Adobe Creative Suite
  • Design content for tier 1 through tier 3 priorities per month Collaborate across multiple internal teams and business leads for content execution
  • Increase brand awareness through earned and owned social content
  • Leverage trends and internal resources to develop quick-turn content

Social Media Coordinator & Graphic Designer

IFAW Global | Oct. 2021 – June 2022

  • Create captions and stories for social media content from IFAW’s projects, rescues, rehabilitation and release blog posts
  • Help strategize social media posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, YouTube and YouTube Community
  • Research trending topics and trends in conservation social spaces and generate ideas for future social media posts and graphics
  • Experience as a brand voice by doing comment moderation across different global social media platforms
  • Design graphics for @Ifawglobal’s social campaigns
  • Lead and designed Earth Day’s tier 1 global campaign graphic for year 2022

Social Media Strategist

The Cube | Sept. 2020 – May 2021

  • Managed The Cube’s Twitter account and created social media for daily postings
  • Create social media campaigns that also coincide with the publication’s Instagram
  • Increased social media following by over 20 followers in two weeks and more than 7 engagements on the first post I made
  • Conduct analytic research to strategize the Twitter to reach an audience that will engage with tweets

Social Media Manager

The Current | Sept. 2020 – Present

  • Schedule out social media posts to Twitter and Instagram
  • Write captions and tweets promoting the newly released online exclusive articles through Hootsuite

Editor-In-Chief

The Current | Sept. 2020 – Present

  • Responsible for checking over final edits in the article publishing process for the publication
  • Head of website posting online exclusive articles
  • Manager of editorial policies and production

Writer, Editor, and Website Manager

The Current | May 2020- Sept. 2020

  • Write weekly articles about current news or media trends
  • Developmental edit and copy edit other intern’s articles
  • Manage The Current magazine’s online website by posting and scheduling articles weekly through HootSuite

Writer and Research Coordinator

Zpryme | Jun 2019- Aug 2019

  • Data researcher and article writer for the energy consumer company
  • Construct research reports
  • Create data tables specialized in Excel for events
  • Phone interviews with energy clients interested in the research surveys and reports

Involvement

  • Member of Kappa Delta sorority
  • Golden Key National Honor Society
  • Phi Sigma Theta Honor Society
  • The National Society of Collegiate Scholars