Partnerships with ACS

Perrigo X ACS Partnership

Objective:

For this partnership with Perrigo X ACS, the ultimate goal was to create a creative piece that not only tells a story but also allows the viewer to feel inspired. So, when I was selecting imagery, I wanted to ensure that I could not only inspire viewers but also connect with different audiences. The overarching inspiration here was to encourage people to quit smoking and seek out resources for help through cancer.org. When creating this content, various factors came into play, such as the social platform to which it would be shared and how to organically reach an audience that already exists between the two corporations, ultimately aiming for high engagement rates. Engagement with any social content is always the goal, but it can’t always be guaranteed. However, in this case, that wasn’t an issue. This partnership yielded some of the highest levels of response ACS has ever seen from a partnership.

Audience:

This audience was intended for social media platforms, including Twitter, LinkedIn, and Facebook, with a focus on organic outreach. The combined scale of the audience across all platforms includes over 1 million social users when combining the followers from ACS and Perrigo.

International Association of Firefighters X ACS Partnership

Objective:

For this partnership with the International Association of Firefighters and the American Cancer Society, the goal was to use footage captured during firefighter missions and turn them into a social campaign focused on cancer screening. This campaign was specifically designated for firefighters currently in service as well as those who have served in the past. Due to the various types of chemical exposures that firefighters encounter during missions, there is a higher risk of developing cancer. Here, I saw the opportunity to let the impactful imagery (that was provided by the IAFF team and needed to be used for this campaign) speak for itself; accompanied by smaller text containing a powerful message approved by IAFF for use.

Audience:

This content was created for individuals currently serving as firefighters, those who have previously served as firefighters, and people who know someone in the firefighting profession. The aim is to reach these groups through various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. These platforms collectively have an audience outreach of over 1.5 million followers when combining both account followings.