Objective & Audience
Each of these designs you scrolled through was created for use across Instagram, Facebook, and LinkedIn as cover photos for a carousel post. To view the rest of each photo’s post on the platform, you can click or tap on each image.
The objective was to increase awareness of particular animal topics while generating high levels of engagement and clicks on the ‘link in bio’ to learn more. I used shadow and layering graphic design techniques to create a 3D illusion in some of these images by adding dimension and shadows. This made it appear as if the animal was blocking part of the text to highlight dimension in a 2D digital space
Jaclyn Krizanic 