frimousse
On the right, you’ll notice my creative venture in the form of a fictional skincare line I’ve crafted, charmingly named “frimoussse”. Drawing inspiration from the French language, frimousse translates to “cute little face.” The essence of “frimousse” lies in its commitment to inclusivity, inviting people of all backgrounds to embrace their natural beauty. Through the application of Frimousse products, I aspire to reveal and celebrate the inherent beauty that resides within each and every individual.
The inspiration for my brand identity stemmed from a thoughtful analysis of existing face and skincare lines. While drawing inspiration from established brands like “The Ordinary” for its simplicity, “Clique” for its elegance, and “Function of Beauty” for its playful appeal, I aimed to infuse a unique twist into my creation. Striving for a harmonious blend of masculinity and femininity, I designed the brand to resonate with a diverse audience, fostering a sense of comfort with the product.
Central to my vision is a focus on natural ingredients, symbolized by serene natural backgrounds that evoke the tranquil ambiance of a spa environment. This skincare line not only caters to external beauty but is also a dedicated self-care line. Through a careful interplay of imagery and typography, I believe my brand effectively conveys the message of embracing self-care and natural well-being.
To get up close to each of these designs, click on them to experience the design in full screen. I hope you enjoy looking through my designs!
Jaclyn Krizanic 