American Cancer Society: UGC

WORK 01

User Generated Content: Survivor Outreach

Check out this prime example of a user-generated story that soared to the top in both engagement and reach. It came as no shock to me, given my deliberate strategy in crafting a visually compelling narrative through a seamless carousel format. I was thrilled to pioneer this fresh design approach for ACS, especially when it came to curating user-generated cancer stories. Click the image on the right to experience it firsthand on the platform!